Tired of African Market Reports That Tell You Nothing Useful?

Get african value chain research: who makes money at each stage, which deals are fair vs. extractive, what market strategies actually work. Built from field work, deep analysis, and real venture testing—not theory.

Get Weekly Intelligence

Supply chain architecture + cultural context + fair market entry. Every Monday.

    Get Monday intelligence on African value chains. Unsubscribe anytime. Zero Spam

    Freda Idoko

    Founder, Zaarcé

    Who am I?

    I spent years in Revenue Operations at Confluent, VMware, McKesson, and Heinz optimizing billion-dollar Go-To-Market strategies. I’m an Economist with Nigerian roots. Now I am applying that expertise to decode African supply chains and prove findings through select venture building.

    What will you learn?

    • Real margin breakdowns: who captures what at each supply chain stage
    • Market entry strategies grounded in how business actually works there
    • Investment analysis combining macro trends with ground reality
    • Traditional knowledge systems creating commercial advantages